Prose Senior Manager of Influencer Marketing in Brooklyn, New York
Commitment to Safety
Nothing is more important to us than safeguarding the health of our customers, employees, their families, and the community at large. Effective October 8, 2021, all US employees as well as all newly hired US employees are required to receive the COVID-19 vaccination (and provide proof) unless granted an approved exemption from this policy due to a medical reason, or because of a sincerely held religious belief.
At Prose, we don’t believe in “one-size-fits-most.” We create custom hair care that’s inclusive to all hair types, needs, and preferences. Each of our hair care products is customized to a person’s hair needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty, Prose is truly creating something special.
This is the opportunity to join a fast-growing startup and an energetic team that works together to deliver creative solutions that are transforming the way people think about and shop for hair care. We’re looking for talented problem solvers who lead with passion and who face any task with a positive mindset.
The Senior Manager of Influencer Marketing is responsible for ideating and executing Prose’s Influencer Marketing strategy and scaling our network of partners. This role will help increase Prose’s brand awareness and drive performance. This role sits within our Communications team and has a highly visible presence throughout the Prose organization.
Strategy Development and Execution
Develop monthly campaign strategies in partnership with acquisition marketing team
Identify, vet and analyze influencer partners based on project / campaign needs, both organic and paid
Drive customer acquisition, sales and brand growth of Prose’s influencer marketing channels
Content Management and Sourcing
Oversee development of content briefs and conduct kick-off calls / meetings with influencers
Oversee content review process in a timely manner, ensuring cross-functional input
Cross Functional Collaboration
Work collaboratively with Creative, Brand and Growth Marketing teams to ensure campaigns stay on track and deadlines and KPIs are met
Liaison with Content & Social to understand and identify cross-functional content needs and objectives
Influencer Relationship Building
Oversee two - three interns to proactively source and discover, new and diverse talent & build new relationships
Execute end to end process to get influencer strategies up and running, in a timely manner
Manage communication and build strong relationships with direct influencer partners
Implement on-boarding program offering product education, brand insight and communication structure
Oversee Agency Partners
Manage day-to-day communication with external agency partner
Ensure agency partners are delivering against allocated budget and spend
Oversee Sample Distribution
Oversee Communications associate and interns with sample distribution needs and ensure product is being delivered in a timely manner
Reporting & Research
- Manage IRM tool to ensure efficient execution and provide learnings; oversee organization of database
Analyze and report on performance metrics on a monthly basis
Provide daily spend reporting to Director and Growth Marketing team
Monitor and keep abreast of industry trends, FTC guidelines and competitor strategy
The Ideal Candidate:
Must have 3-5 years of influencer marketing experience; building strategies, working cross-functionally
Bachelor’s Degree in Marketing, Communications, or Business
Experience overseeing interns or at least one direct report
Experience working at a start-up, DTC, or haircare company is a plus
Must have experience working in performance marketing
Knowledgeable about all social media platforms (Instagram, TikTok, YouTube etc.)
Must have very strong organizational and communication skills
Creative mindset and can develop innovative, unique ideas
Positive energy, a go-getter and self-starter and excited to work at a growing brand who is disrupting an entire industry
Understand & Embody our Prose Values:
We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community.
We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another's perspective. It's a key ingredient to our innovation.
Our strength as a group will outlast our efforts as individual contributors. With offices across countries (and across boroughs) staying inventive and agile deepens our clear vision and consistent communication.
We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.
We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead.
We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth making space for new ideas to emerge.
We assume good intentions in every interaction keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious bienveillance, authenticity and fellowship.
We operate with the intention of preserving resources, creating an environment we can all live in--for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.